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Getting your Business the Online Exposure it Deserves

You can’t finish off your online venture by just creating a website. True, this is your online identity but if it has little exposure, you may as well chuck the whole idea of setting up a business online. Why you need a great online exposure is that it will help you attract the potential traffic that you are aiming for. Without enough exposure, you will be only receiving low and irregular traffic that will kill your online business. You need to plan a detailed direction to reach your destination. Remember that there are numerous online marketing strategies that will be able to drive in a large traffic flow but not all are fit for all. The following are some tips that will help you get maximum exposure and catch the attention of the potential buyers: Blog marketing: Online businesses have benefited a lot from blogs. You can create a blog and post about any information that is related to your industry. Blogs can catch any attention once it gets a hit from the audience or from the search...

Steps for Correct Keyword Research

Your search engine optimization campaign has to include proper research of keywords. Wrong keywords can lead your website to doom because neither visitors nor search engines will be able to find your website. Follow these steps to conduct an efficient keyword research: 1.The targeted keywords should be properly identified. All the keywords should be in relevance with your online business. Brainstorm and compile a list of keywords that cover all of your products and services. 2.A tool for keyword research can be used. There are many such tools available in the market and can be used by you. These software options will be able to discover all the popular keywords used by visitors and you can select the ones that match your niche. 3.Evaluate the competition for all these keywords. Also see if ranking well amongst all these other sites is possible for you. This analysis will tell you how much effort you need to invest in a specific keyword. 4.Narrow down and shortlist those keywords that w...

Keyword research - Rinse, Wash, Repeat

There's no getting around it. Keyword research is an extremely important aspect of any search engine optimization campaign. If your site is targeting the wrong keywords and phrases, then neither the search engines nor your customers will ever find you. The very process of keyword research can be broken down into the following phases: 1.Demolishing Misconceptions: One of the most common misconceptions or myths about conducting keyword research for a search engine optimization campaign is the false belief that you already know which words a customer would use to find your site. The truth is - You don't. Not without first doing some form of research. 2.Creating the list and checking it twice: The initial idea of keyword research can be daunting and time consuming. But you need to check the list thoroughly before reaching any conclusions. 3.Befriend the keyword research tool: Now that you have your list, the next step is to determine the activity for each of your proposed keywords....

Steps to take for Productive Keyword Research

Keyword research is the process used by search engine optimization experts. It helps them find the actual search items entered by people while researching on a particular topic. Thus, it is very important to choose specific and appropriate keywords if you want your website to get to the top of search engine ranking. The first step is to break away from the industry jargon. Your audience will not always belong to the industry. Incorporate common words and phrases in your keywords list. If you don't, it's highly unlikely that your targeted audience will ever find you. Next, create a list of potential but relevant keywords. Include all the keywords you think a customer would put in while searching for you. Once you have your list, your next step should be to narrow it down in such a way that it includes only the most sought after keywords. This will make sure you have quality traffic directed to your web site. As per the result of each of the keywords, make a final list of only th...