Skip to main content

Posts

Showing posts with the label search engine optimization campaign

Steps for Correct Keyword Research

Your search engine optimization campaign has to include proper research of keywords. Wrong keywords can lead your website to doom because neither visitors nor search engines will be able to find your website. Follow these steps to conduct an efficient keyword research: 1.The targeted keywords should be properly identified. All the keywords should be in relevance with your online business. Brainstorm and compile a list of keywords that cover all of your products and services. 2.A tool for keyword research can be used. There are many such tools available in the market and can be used by you. These software options will be able to discover all the popular keywords used by visitors and you can select the ones that match your niche. 3.Evaluate the competition for all these keywords. Also see if ranking well amongst all these other sites is possible for you. This analysis will tell you how much effort you need to invest in a specific keyword. 4.Narrow down and shortlist those keywords that w...

Keyword research - Rinse, Wash, Repeat

There's no getting around it. Keyword research is an extremely important aspect of any search engine optimization campaign. If your site is targeting the wrong keywords and phrases, then neither the search engines nor your customers will ever find you. The very process of keyword research can be broken down into the following phases: 1.Demolishing Misconceptions: One of the most common misconceptions or myths about conducting keyword research for a search engine optimization campaign is the false belief that you already know which words a customer would use to find your site. The truth is - You don't. Not without first doing some form of research. 2.Creating the list and checking it twice: The initial idea of keyword research can be daunting and time consuming. But you need to check the list thoroughly before reaching any conclusions. 3.Befriend the keyword research tool: Now that you have your list, the next step is to determine the activity for each of your proposed keywords....