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Showing posts from August, 2010

Points to know about PPC Advertising

At times, people get messed up with their PPC ads and it is really hard to get untangled. This results in spending more money and time before starting the PPC advertisement endeavors. Before you could start your PPC management campaign, there are some points you need to remember. Landing Page: Landing page is definitely important in a PPC campaign. It is advisable not to combine the services and products offered in one landing page or make the home page as landing page. Keyword Layout: It is better to place the keywords of the pay per click advert in order to see the best arrangement of the keywords. It will help if you try out different line arrangements and take note of the click through rates and examine if the conversion rates stays the same or has changed. Focus: It will be wise to check the pay per click campaign every day. It happens that your PPC advertisement platform can freeze your campaign ads for a number of reasons. Like if the search engines find the ads “under-performin...

How to get Back-links Quickly

In a link building campaign, the most important factor is to get maximum quality back links. A high quality back link from a reliable source can put a site on the search engine in just a few hours. People spend a lot of time on searching for quality links. They can be bought, traded or rented online. Without back links, attaining high ranks at the search engines would be very difficult. And, getting these links mean spending more hours working on it, which can be tiring sometimes. If you want more quality links in an easy manner, the first thing you can do is submit articles. Article promotion is one of the most effective ways which you can get quality one way links. Another effective mode is leaving comments. This has seriously attracted great links. You can search for the term “DoFollow blogs” in Google and once locating a sufficient list, you can start visiting the blogs and leave good comments. Blogs that allow the do follow feature will also allow you to use keywords instead of an...