Wednesday, October 27, 2010

Keyword research - Rinse, Wash, Repeat

Keyword research - Rinse, Wash, Repeat
There's no getting around it. Keyword research is an extremely important aspect of any search engine optimization campaign. If your site is targeting the wrong keywords and phrases, then neither the search engines nor your customers will ever find you.

The very process of keyword research can be broken down into the following phases:

1.Demolishing Misconceptions: One of the most common misconceptions or myths about conducting keyword research for a search engine optimization campaign is the false belief that you already know which words a customer would use to find your site. The truth is - You don't. Not without first doing some form of research.

2.Creating the list and checking it twice: The initial idea of keyword research can be daunting and time consuming. But you need to check the list thoroughly before reaching any conclusions.

3.Befriend the keyword research tool: Now that you have your list, the next step is to determine the activity for each of your proposed keywords.

4.Finalizing your list: Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted keyword list.

5.Plan your attack: So you made your list, but now what do you do with them? You prepare them for launch!

6.Rinse, Wash, Repeat: Unfortunately, as your customer's and your site's needs and requirements change over time, so will your keywords and phrases. Hence, it's important to keep monitoring your keywords and make tweaks when necessary.

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