Wednesday, October 27, 2010

Keyword research - Rinse, Wash, Repeat

Keyword research - Rinse, Wash, Repeat
There's no getting around it. Keyword research is an extremely important aspect of any search engine optimization campaign. If your site is targeting the wrong keywords and phrases, then neither the search engines nor your customers will ever find you.

The very process of keyword research can be broken down into the following phases:

1.Demolishing Misconceptions: One of the most common misconceptions or myths about conducting keyword research for a search engine optimization campaign is the false belief that you already know which words a customer would use to find your site. The truth is - You don't. Not without first doing some form of research.

2.Creating the list and checking it twice: The initial idea of keyword research can be daunting and time consuming. But you need to check the list thoroughly before reaching any conclusions.

3.Befriend the keyword research tool: Now that you have your list, the next step is to determine the activity for each of your proposed keywords.

4.Finalizing your list: Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted keyword list.

5.Plan your attack: So you made your list, but now what do you do with them? You prepare them for launch!

6.Rinse, Wash, Repeat: Unfortunately, as your customer's and your site's needs and requirements change over time, so will your keywords and phrases. Hence, it's important to keep monitoring your keywords and make tweaks when necessary.

Thursday, October 14, 2010

Increase Targeted Website Traffic with Great Link Popularity Building Tips

Increase Targeted Website Traffic with Great Link Popularity Building Tips
Believe it or not, but link popularity building is going to be the trump card, for the foreseeable future. Nor are search engine algorithms going to place any less importance on link popularity. And this law will not change until HTTP gets replaced by a new protocol or the Semantic Web arrives. But what not many people are aware about, is that links are the easiest way for a computer program to determine the trustworthiness and importance of a page.

Present below is a list of great link popularity building tips, that can help increase the targeted website traffic:
  • Love for Lists: Create extensive resource lists for a specific topic. Create a list of the top 10 myths for a specific category. For example, the top ten myths of search engine optimization. Again, these are exceptionally easy to link to. Create a list of experts. If you impress the people that are listed well enough, the gurus may end up linking your site or saying thanks. Sometimes flattery is the easiest way to strike up a good relationship.
  • Developing Authority: Take some effort to minimize grammatical or spelling errors, especially if you want authoritative people, like librarians and literary scholars to link to your site. Make your content easy to understand, relevant and fresh. Have an easily accessible privacy policy, including a picture of yourself.
  • PPC as a Link Popularity Building Tool: Buy relevant traffic with a pay per click campaign. Relevant traffic will also get your website more visitors and brand exposure.
  • News & Syndication: The great thing about good article sites is that their article pages actually send highly qualified traffic and also rank highly on search engines. Submit an article to industry news site. Take the time to write a good, compelling and newsworthy press release. Then, email it to some handpicked journalists and bloggers. Track who picks up your press releases or articles. Submit your site to paid directories. Perform surveys and studies that make people feel important.
  • Local & Business Links: Get a link from your local chamber of commerce. List your site at the local library's Web site. See if your manufacturers might be willing to link to your site. Develop business relationships with other non-competing businesses. Submit a story to Digg that links to an article on your site.
These are just a few tips that can help you, when it comes to link popularity building and increasing you targeted website traffic.

For further details contact:

Wednesday, October 13, 2010

The Importance of Targeted Website Traffic from a Web Owners Point of View

Targeted Website Traffic
As a website owner and an online entrepreneur, it is important to understand that your online business, unlike real time businesses, works 24/7. There is no shutting down time. Your business is always running at any given point of time. Even when you are asleep. So, this is why it is important to do everything in your limit to make your business work. First things first, capturing a steady flow of targeted website traffic is THE most important thing to do. The more targeted website traffic you receive, the stronger are your chances of earning more.

Internet traffic, as we all know, is never constant. There are either peak periods and then there are lull periods, depending on the varying time in different parts of the world. So picking up these highs and lows, and establishing a pattern is very important. Secondly, since the American market is largely dominant on the Internet, it is important to note that American Internet users largely influence most of the web traffic patterns. Make sure that this is what your core customer target base should be.

Staying in tune with what is happening in the United States and around the world, like the festive seasons, public holidays and natural catastrophes can help you greatly in planning a good strategy to increase your targeted website traffic. Holidays like Halloween and Thanksgiving are very important to the Americans, and this is when you can expect a rise in traffic, so implementing the relevant keywords will help you greatly. Getting this peak traffic to your site will almost certainly guarantee profits for you.

Tailoring all your promotional campaigns to increase targeted website traffic according to all these factors can give you that advantage that you need. Remember that reaching out to your target audience is your ticket to success.