Tuesday, August 17, 2010

Points to know about PPC Advertising

Points to know about PPC Advertising
At times, people get messed up with their PPC ads and it is really hard to get untangled. This results in spending more money and time before starting the PPC advertisement endeavors.

Before you could start your PPC management campaign, there are some points you need to remember.
  • Landing Page: Landing page is definitely important in a PPC campaign. It is advisable not to combine the services and products offered in one landing page or make the home page as landing page.
  • Keyword Layout: It is better to place the keywords of the pay per click advert in order to see the best arrangement of the keywords. It will help if you try out different line arrangements and take note of the click through rates and examine if the conversion rates stays the same or has changed.
  • Focus: It will be wise to check the pay per click campaign every day. It happens that your PPC advertisement platform can freeze your campaign ads for a number of reasons. Like if the search engines find the ads “under-performing”, they will halt the campaign ads. Just make sure your ads are active, performing and make impressions. Be careful with the campaign and make the changes only when it is applicable.
  • Call to Action: It is always good to use a call to action like ‘Click Now’, ‘Join Now’ or ‘Don’t Miss Out’. This will prompt the readers to click the ad rather than push your prospective clients to advance to the next advertisement.
  • Conversion and Traffic: You must create a balance between the traffic level and convertibility. If you are providing a free trial of your product or service, does it help you get a high conversion rate but low on the sales. Or, do you prefer a low conversion rate but a high sales rate from reliable customers? The choice is yours.
  • Contextual Advertising: This program will allow you to choose where the PPC adverts will be shown. You can get the best out of this program, if you get a high click through rate or a low conversion.
  • Bid Higher: If you get your PPC ads on the front page of the search result, it can significantly increase the impression-to-click conversion rates. This will bring a great impact with Google Adwords as the PPC advert is influenced by the bid multiplied by click through rates.

1 comment:

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