Tuesday, July 6, 2010

5 Sure Shot ways to Increase Website Traffic

5 Sure Shot ways to Increase Website Traffic
One of the biggest questions asked by online business owners across the globe is “How can I increase web traffic to my site?”.Whether you have a small online business or a large corporate site, web traffic is always very important. Most online business fail because of the lack of good website traffic. However, it is easy to avoid this fate if you follow a few sound Internet Marketing strategies. Here are 5 of the most important steps you should take to increase traffic to your web site:

1.Optimize your site – If your site is live on the net but is not getting any traffic, then one of the main reasons is that it is not adequately optimized. To get good search engine rankings, your web pages should be focused on targeted keywords, and these targeted keywords should be strategically placed in the meta tags, headlines, opening paragraphs, anchor text and file names of your website. Proper placement of phrases and keywords is equivalent to good optimization. However, if you target all the wrong keywords, then it will probably work against you. So, it is important to do keyword research and find out how many people search those keywords when looking for a service that is similar to yours.

2.Add more valuable content – This is probably one of the best ways to pull in the traffic, and is probably the most ignored strategy as well. Most website owners fail to realize that the inner web pages of any website functions like a “miniature website”. They act as doorways through which the search engines find the concerned site and through which your visitors will enter. The more the number of web pages you have, the stronger are your chances of getting high rankings on search engines. And this can only lead to an increase in web traffic.

3.Increase the Inbound Links to your Site – If other quality sites link back to your site, then there will be a definite surge in your website traffic – directly as well as indirectly. This boost is caused since surfers who see your link on other sites may click on it and browse through it. The number of inbound links can be increased by getting involved in reciprocal link campaigns, or by adding your URL in web directories.

4.Publish your content on other sites and linking back to your site – This method can also work directly or indirectly. When any of your articles are published anywhere, and you have linked back to your site, people will click on it and visit your site. This method also helps to build the number of incoming links and thus boosts your search engine ranking.

5.Pay Per Click Advertising – Buy your traffic! The most effective way to increase website traffic is through Pay Per Click advertising at Google's Adwords. With PPC advertising, you will see the results immediately.

So, keep all these tips in mind and get started!

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